Privacy Policy

Last updated: 22 June 2026

This Privacy Policy explains how BAGNI D’ARIENZO S.R.L. collects, uses, stores and protects personal data when users visit arienzobeachclub.com, make a reservation, contact our customer care, purchase services or interact with Arienzo Beach Club through official communication channels.

Arienzo Beach Club is a commercial brand operated by BAGNI D’ARIENZO S.R.L.

1. Data Controller

For privacy-related requests, users may contact:
reservation@arienzobeachclub.com.

For certified legal communications, users may contact:
bagnidarienzo@pec.it.

2. Categories of Personal Data Processed

Depending on how users interact with the website and services, BAGNI D’ARIENZO S.R.L. may process the following categories of personal data:

• Identification data, including first name, last name, nationality, country of residence and information provided during the booking or communication process.
• Contact data, including email address, phone number, WhatsApp number, address and communication preferences.
• Booking data, including reservation date, number of guests, selected experience package, arrival time, special requests, reservation ID, booking history and related communications.
• Payment and billing data, including transaction information, payment status, billing details, invoices, receipts and tax information.
• Communication data, including emails, WhatsApp messages, SMS, contact forms, customer care requests and related replies.
• Technical and browsing data, including IP address, browser type, device information, operating system, pages visited, session data, cookie preferences and similar technical information.
• Marketing and preference data, including newsletter subscription status, promotional communication preferences, consent records and interaction with marketing communications, where applicable.
• Image and video data, where collected through security cameras installed on the premises for safety and security purposes and indicated by specific on-site signage.

Full payment card data is normally processed by secure third-party payment providers and is not stored directly by BAGNI D’ARIENZO S.R.L., unless otherwise expressly stated.

3. Purposes of Processing

Personal data may be processed for the following purposes:

• Reservation management, including processing, confirming, modifying and managing bookings.
• Customer assistance, including responding to inquiries, handling changes, complaints and guest support.
• Payment and accounting, including payment processing, invoices, receipts and accounting obligations.
• Legal and contractual obligations, including compliance with tax, administrative and regulatory requirements.
• Operational and safety management, including access instructions, weather-related updates, shuttle service information and operational notices.
• Website operation and security, including cybersecurity, fraud prevention and technical maintenance.
• Marketing communications, only where the user has given consent or where otherwise permitted by applicable law.
• Analytics and service improvement, subject to consent where required.

4. Legal Bases for Processing

The legal bases for processing personal data may include:

• Performance of a contract, when processing is necessary to manage reservations and provide purchased services.
• Legal obligation, when processing is necessary to comply with tax, accounting, administrative, legal or regulatory requirements.
• Legitimate interest, when processing is necessary to protect the business, ensure website security, manage customer relationships, prevent fraud, defend legal claims or improve services.
• Consent, when users agree to receive marketing communications, accept non-essential cookies, subscribe to newsletters or provide consent for specific optional processing activities.

5. Communication Channels

Users may communicate with Arienzo Beach Club by email, phone, WhatsApp, SMS, contact forms or other official communication channels.

By contacting us through these channels, users acknowledge that their personal data may be processed to respond to their request, manage the relationship and provide the requested service.

6. WhatsApp, SMS and Operational Notifications

Where users provide a phone number or WhatsApp contact, BAGNI D’ARIENZO S.R.L. may use it to send operational communications related to reservations, access instructions, service updates, changes, weather notices, shuttle service updates or urgent guest assistance.

Marketing messages through WhatsApp, SMS or similar channels are sent only where permitted by law and, when required, subject to user consent.

7. Data Retention

Personal data is retained only for the time necessary to fulfill the purposes for which it was collected, unless longer retention is required or permitted by law.

• Booking and customer care data: for the time necessary to manage the reservation and for the applicable limitation period for contractual claims.
• Accounting, tax and invoice data: for the period required by Italian tax and accounting law.
• Marketing data: until consent is withdrawn or the user unsubscribes.
• Cookie consent records: for the period necessary to demonstrate valid consent and manage preferences.
• Technical logs: for the time necessary to ensure security, prevent fraud and maintain website functionality.
• Legal claims: for the time necessary to establish, exercise or defend legal rights.

8. Recipients of Personal Data

Personal data may be shared, where necessary, with:

• Payment processors and payment service providers.
• Booking platforms and reservation management systems.
• IT, hosting and website service providers.
• Email, SMS, WhatsApp and communication service providers.
• Accountants, tax consultants, legal advisors and professional consultants.
• Public authorities, where required by law.
• Marketing and analytics providers, where applicable and subject to required consent.
• Operational partners necessary to provide the requested services.

All third-party providers are required to process personal data in accordance with applicable data protection laws and appropriate contractual safeguards.

9. International Data Transfers

Some service providers may process personal data outside the European Economic Area. In such cases, BAGNI D’ARIENZO S.R.L. ensures that appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses or other mechanisms permitted by applicable data protection law.

10. Security Measures

BAGNI D’ARIENZO S.R.L. adopts appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration, disclosure or destruction.

However, no digital transmission or storage system can be guaranteed as completely secure. Users are responsible for ensuring that the information they provide is accurate and that they use secure communication methods where appropriate.

11. Minors

Arienzo Beach Club welcomes families and minors in accordance with its booking and access rules.

Personal data relating to minors may be processed only where necessary to manage the reservation, provide the requested services, ensure safety or comply with legal obligations. Reservations involving minors must be made by an adult with legal responsibility.

12. User Rights

Under applicable data protection law, users may exercise the following rights, where applicable:

• Right of access.
• Right to rectification.
• Right to erasure.
• Right to restriction of processing.
• Right to object to processing.
• Right to data portability.
• Right to withdraw consent at any time, where processing is based on consent.
• Right to lodge a complaint with the competent supervisory authority.

Requests may be sent to
reservation@arienzobeachclub.com
or, for certified communications, to
bagnidarienzo@pec.it.

To process a request, BAGNI D’ARIENZO S.R.L. may need to verify the identity of the requester.

13. Right to Lodge a Complaint

Users have the right to lodge a complaint with the Italian Data Protection Authority, Garante per la protezione dei dati personali.

Users may also contact BAGNI D’ARIENZO S.R.L. first to request clarification or resolution of any privacy-related issue.

14. Changes to this Privacy Policy

BAGNI D’ARIENZO S.R.L. may update this Privacy Policy from time to time to reflect changes in legal requirements, services, website functionality or business operations.

The updated version will be published on arienzobeachclub.com and will indicate the latest update date.

Cookie Policy

Last updated: [insert publication date]

This Cookie Policy explains how arienzobeachclub.com uses cookies and similar tracking technologies.

The website arienzobeachclub.com is operated by BAGNI D’ARIENZO S.R.L., with registered office at Via Pasitea 71, 84017 Positano (SA), Italy, VAT number / Tax code IT02972990655, REA number SA – 252935.

Arienzo Beach Club is a commercial brand operated by BAGNI D’ARIENZO S.R.L.

1. What Cookies Are

Cookies are small text files stored on the user’s device when visiting a website. Cookies allow the website to function properly, remember preferences, improve user experience, measure performance or provide personalized content and advertising, depending on the type of cookie used.

Similar technologies may include pixels, tags, local storage, tracking scripts and software development kits.

2. Types of Cookies Used

Strictly Necessary Cookies

These cookies are required for the website to function correctly. They may support basic functions such as page navigation, secure areas, session management, booking flow, cookie preference storage and security.

These cookies do not require user consent.

Functional Cookies

These cookies allow the website to remember user preferences, such as language, region or interface choices, and provide enhanced functionality.

Where required by law, these cookies are used only with user consent.

Analytics Cookies

These cookies help us understand how visitors interact with the website by collecting information such as pages visited, session duration, traffic sources and usage patterns.

Where analytics cookies are not fully anonymized or are used in a way that may identify or track users, they are activated only with user consent.

Marketing and Profiling Cookies

These cookies may be used to show personalized content, measure advertising performance, create audience segments or track interactions across websites and platforms.

These cookies are used only with user consent.

Third-Party Cookies

Some cookies may be set by third-party services integrated into the website, such as booking systems, payment providers, maps, video players, analytics tools, advertising platforms, social media integrations or customer support tools.

These third parties may process data according to their own privacy and cookie policies.

3. Cookie Consent

When users access the website for the first time, a cookie banner allows them to accept, reject or manage non-essential cookies.

Users may change or withdraw their consent at any time through the cookie settings panel available on the website.

Non-essential cookies are not activated unless the user has provided valid consent, where required by applicable law.

4. Managing Cookie Preferences

Users can manage cookie preferences at any time by clicking the cookie settings link or button available on the website.

Users may also manage or delete cookies through their browser settings. Disabling certain cookies may affect website functionality, booking flow or user experience.

5. Cookie List

The detailed and updated list of cookies used by this website is available in the cookie settings panel, where users can review cookie categories and manage consent preferences.

6. Third-Party Services That May Set Cookies

Depending on active website integrations, cookies or similar technologies may be set by third-party services used for:

• Booking and reservation management.
• Online payments.
• Website analytics.
• Maps and location services.
• Embedded media.
• Social media links or integrations.
• Advertising and remarketing.
• Security and anti-fraud protection.
• Customer support tools.

Users should consult the privacy and cookie policies of the relevant third-party providers for more information about their processing activities.

7. Updates to this Cookie Policy

BAGNI D’ARIENZO S.R.L. may update this Cookie Policy from time to time to reflect changes in cookies, technologies, providers, legal requirements or website functionality.

The updated version will be published on arienzobeachclub.com and will indicate the latest update date.

8. Contact

BAGNI D’ARIENZO S.R.L.

Via Pasitea 71, 84017 Positano (SA), Italy

Email: reservation@arienzobeachclub.com

PEC: bagnidarienzo@pec.it